{"id":70,"date":"2021-05-26T09:00:05","date_gmt":"2021-05-26T07:00:05","guid":{"rendered":"https:\/\/funnel.coffee\/blog\/?p=70"},"modified":"2021-07-03T20:31:06","modified_gmt":"2021-07-03T18:31:06","slug":"sem-seo-sea-smo-sma-les-methodes-et-outils-de-referencement","status":"publish","type":"post","link":"https:\/\/funnel.coffee\/blog\/2021\/05\/26\/sem-seo-sea-smo-sma-les-methodes-et-outils-de-referencement\/","title":{"rendered":"SEM\/SEO\/SEA\/SMO\/SMA &#8211; Les m\u00e9thodes et outils de r\u00e9f\u00e9rencement"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Avoir son site internet en t\u00eate des r\u00e9sultats de Google, c\u2019est le r\u00eave de tout le monde. Mais la r\u00e9alit\u00e9 n\u2019est pas aussi facile et c\u2019est une mission compliqu\u00e9e. Pour cela, vous devrez mettre en pratique une ou plusieurs techniques de r\u00e9f\u00e9rencement. Mais si tous ces acronymes vous donnent mal \u00e0 la t\u00eate, voici un petit r\u00e9sum\u00e9 des meilleures techniques de r\u00e9f\u00e9rencement, payant ou gratuit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le <strong>SEM<\/strong> (Search Engine Marketing) d\u00e9signe l\u2019ensemble des m\u00e9thodes de r\u00e9f\u00e9rencement, payant ou non, sur les moteurs de recherche, d\u2019un site web. Cela peut s\u2019effectuer via des campagnes d\u2019optimisation classiques ou via des campagnes payantes. L\u2019objectif final du SEM est donc d\u2019arriver dans les tout premiers r\u00e9sultats d\u2019une recherche web.<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SEO \u2013 Search Engine Optimization<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est la m\u00e9thode de r\u00e9f\u00e9rencement, naturel et gratuit, la plus connue aupr\u00e8s des moteurs de recherche. Elle a pour objectif d\u2019optimiser les r\u00e9sultats de recherche gratuitement, mais qui demande beaucoup de temps et d\u2019expertise. Pour effectuer du SEO, vous utiliserez des mots-cl\u00e9s, la multiplication de contenus, le netlinking, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe trois fa\u00e7ons de faire du SEO&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Onpage&nbsp;: l\u2019optimisation se fait directement sur le site via la cr\u00e9ation de contenu&nbsp;;<\/li><li>Offpage&nbsp;: l\u2019optimisation non visible depuis la page&nbsp;;<\/li><li>Offsite&nbsp;: l\u2019optimisation hors du site, notamment les backlinks.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Les meilleurs outils SEO :<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/fr.semrush.com\/\">https:\/\/fr.semrush.com\/<\/a> &#8211; Outils tr\u00e8s puissant et 360\u00b0 pour analyser votre SEO\/SEA\/SMO\/SMA de vos m\u00e9dias ainsi que ceux de vos conccurents. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.woorank.com\">https:\/\/www.woorank.com<\/a> &#8211; Outils d&rsquo;audit de votre SEO et de l&rsquo;aspect technique de votre site internet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SEA \u2013 Search Engine Advertising<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est une m\u00e9thode de r\u00e9f\u00e9rencement payant via la publicit\u00e9 sur les moteurs de recherche. Puisque le SEA d\u00e9signe toutes les formes de publicit\u00e9s en lignes payantes, cette m\u00e9thode concerne par exemple les annonces, mais aussi les banni\u00e8res, le retargeting, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On peut \u00e9galement consid\u00e9rer les Social Medias Ads, la publicit\u00e9 sur les r\u00e9seaux sociaux, comme du SEA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Les meilleurs outils SEA :<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ads.google.com\/intl\/fr_fr\/home\/\">https:\/\/ads.google.com\/intl\/fr_fr\/home\/<\/a> &#8211; LA r\u00e9gie Google pour g\u00e9rer vos campagnes publicitaires sur le r\u00e9seau de recherches<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/semantik-seo.com\/fr\/\">https:\/\/semantik-seo.com\/fr\/<\/a> &#8211; (extension Chrome) Trouv\u00e9s des mots cl\u00e9s recherch\u00e9s avec une concurrence nulle (SEO et SEA)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SMO \u2013 Social Media Optimization<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cette m\u00e9thode, gratuite aupr\u00e8s des m\u00e9dias sociaux, regroupe l\u2019ensemble des techniques qui permettent aux entreprises d\u2019optimiser leur pr\u00e9sence sur les r\u00e9seaux sociaux comme Facebook, Instagram, LinkedIn, etc. Le SMO a pour but d\u2019acqu\u00e9rir et de fid\u00e9liser ses internautes, donc son trafic, en cr\u00e9ant beaucoup de contenu et en engageant les internautes \u00e0 interagir et \u00e0 partager les publications des r\u00e9seaux sociaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette m\u00e9thode est proche du SEO puisqu\u2019elle utilise les m\u00eames techniques, cr\u00e9er du contenu pour attirer du trafic et obtenir un meilleur classement de la part des algorithmes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Les meilleurs outils SMO :<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.hootsuite.com\/fr\/\">https:\/\/www.hootsuite.com\/fr\/<\/a> &#8211; Cr\u00e9ez, planifiez et g\u00e9rez vos meilleurs campagnes et contenus sur vos r\u00e9seaux sociaux<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sendible.com\/\">https:\/\/www.sendible.com\/<\/a> &#8211; Outils de gestion des r\u00e9seaux sociaux sur Twitter, Linkedin, Facebook\/Insta, Pinterest&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SMA \u2013 Social Media Advertising<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cette technique de r\u00e9f\u00e9rencement regroupe l\u2019ensemble des formes de publicit\u00e9s sur les r\u00e9seaux sociaux. \u00c0 l\u2019inverse du SMO, le SMA est un canal payant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette m\u00e9thode n\u00e9cessite de payer aupr\u00e8s des r\u00e9seaux sociaux (Facebook, Twitter, LinkedIn, etc.) afin que ces derniers mettent en avant vos publications sous forme de publicit\u00e9s, et qu\u2019elles apparaissent dans le fil d\u2019actualit\u00e9 d\u2019utilisateurs qui ne suivent pas votre compte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par ailleurs, ces publicit\u00e9s, dites \u00ab&nbsp;native&nbsp;\u00bb, prennent l\u2019aspect des publications standards et se fondent parfaitement dans le fil d\u2019actualit\u00e9 du r\u00e9seau social afin de tromper l\u2019internaute.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Les meilleurs outils SMA (les outils des r\u00e9gies selon la cible) :<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B2B &#8211; Linkedin : https:\/\/www.linkedin.com\/campaignmanager\/ <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B2C &#8211; Facebook\/Insta : https:\/\/business.facebook.com\/ <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avoir son site internet en t\u00eate des r\u00e9sultats de Google, c\u2019est le r\u00eave de tout le monde. Mais la r\u00e9alit\u00e9 n\u2019est pas aussi facile et c\u2019est une mission compliqu\u00e9e. Pour cela, vous devrez mettre en pratique une ou plusieurs techniques de r\u00e9f\u00e9rencement. Mais si tous ces acronymes vous donnent mal \u00e0 la t\u00eate, voici un<\/p>\n","protected":false},"author":1,"featured_media":73,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,8],"tags":[19,25,21,22,20,24,23],"class_list":["post-70","post","type-post","status-publish","format-standard","has-post-thumbnail","category-non-classe","category-seo","tag-ads","tag-referencement","tag-sea","tag-sem","tag-seo","tag-sma","tag-smo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEM\/SEO\/SEA\/SMO\/SMA - Les m\u00e9thodes et outils de r\u00e9f\u00e9rencement | Funnel Coffee (le blog)<\/title>\n<meta name=\"description\" content=\"Avoir son site internet en t\u00eate des r\u00e9sultats de Google, c\u2019est le r\u00eave de tout le monde. 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