{"id":60,"date":"2021-04-19T14:05:12","date_gmt":"2021-04-19T12:05:12","guid":{"rendered":"https:\/\/funnel.coffee\/blog\/?p=60"},"modified":"2021-04-19T14:05:12","modified_gmt":"2021-04-19T12:05:12","slug":"les-marketers-aujourdhui-data-scientists-ou-creatifs","status":"publish","type":"post","link":"https:\/\/funnel.coffee\/blog\/2021\/04\/19\/les-marketers-aujourdhui-data-scientists-ou-creatifs\/","title":{"rendered":"Les marketers aujourd’hui : Data scientists ou cr\u00e9atifs ?"},"content":{"rendered":"\n

Internet, les r\u00e9seaux sociaux et la soci\u00e9t\u00e9 de consommation ont boulevers\u00e9 les habitudes de consommation des m\u00e9nages. Alors, les entreprises et leurs marketers, en t\u00eate, ont d\u00fb s\u2019adapter aux changements des besoins des consommateurs. Au point de devenir Data Scientist et de changer radicalement de m\u00e9thode ?<\/p>\n\n\n\n

L\u2019abondance des outils analytiques<\/strong><\/h2>\n\n\n\n

Marketer aujourd\u2019hui qu\u2019est-ce que c\u2019est ? C\u2019est avant tout s\u2019adapter, cr\u00e9er du contenu en permanence pour toujours int\u00e9resser le consommateur, g\u00e9n\u00e9rer des prospects, cr\u00e9er des tunnels de vente ou encore ma\u00eetriser les techniques de r\u00e9f\u00e9rencement SEO. C\u2019est pour cela, qu\u2019avec des outils analytiques qui ne font qu\u2019augmenter, Google Analytics, Crazy Egg, KissMetrics, Dream Data, Funnell, etc, certains diront que le m\u00e9tier de marketer est d\u00e9sormais plus proche de celui de Data Scientist.<\/p>\n\n\n\n

La Data d\u00e9cide de tout<\/strong><\/h2>\n\n\n\n

Des chiffres, des chiffres et encore des chiffres. Voici comment pourrait \u00eatre analys\u00e9, aujourd\u2019hui, le m\u00e9tier de marketer et son c\u00f4t\u00e9 Data Scientist. Et Eric Ries, entrepreneur am\u00e9ricain, co-fondateur d’IMVU, un tchat en ligne, et auteur du livre Lean Startup<\/em> est bien conscient de ce changement de m\u00e9thode. Il indique qu\u2019aujourd\u2019hui, la DATA a fini par d\u00e9finir les objectifs d\u2019une entreprise, ses actions, sa strat\u00e9gie, son budget, etc. Cette fa\u00e7on de faire et de travailler fait furieusement penser \u00e0 la pens\u00e9e Cart\u00e9sienne. \u00catre rationnel, faire parler les chiffres, les analyser, travailler en cons\u00e9quence des analyses, autant de nouvelles r\u00e8gles fix\u00e9es qui automatisent le m\u00e9tier. Pour renoncer \u00e0 l\u2019humain ? Pas vraiment.<\/p>\n\n\n\n

Une cr\u00e9ativit\u00e9 qui se doit d\u2019\u00eatre permanente<\/strong><\/h2>\n\n\n\n

Aujourd\u2019hui, et justement avec l\u2019arriv\u00e9e des nouvelles technologies que sont internet ou les r\u00e9seaux sociaux, le contenu est devenu ultra important. Notre cerveau est constamment confront\u00e9 \u00e0 l\u2019image et \u00e0 la publicit\u00e9, pouvant aller de plusieurs centaines de pubs visionn\u00e9es par jour \u00e0 plusieurs milliers selon les diff\u00e9rentes \u00e9tudes r\u00e9alis\u00e9es sur le sujet. Le cerveau humain est donc surexpos\u00e9 aux informations, alors, le besoin de cr\u00e9ativit\u00e9 est plus que jamais d\u2019actualit\u00e9. Et c\u2019est l\u00e0 que les bases du m\u00e9tier de marketer resurgissent. S\u2019avoir se d\u00e9marquer.<\/p>\n\n\n\n

Finalement, un marketer se doit d\u2019\u00eatre data scientist est d\u2019ob\u00e9ir aux r\u00e9sultats donn\u00e9s par les outils analytiques. Mais son travail ne s\u2019arr\u00eate pas l\u00e0 puisqu\u2019ensuite, il se doit d\u2019\u00eatre cr\u00e9atif afin de marquer les esprits. Tel des artistes, la data r\u00e9git le cadre, elle donne les bons pinceaux aux marketers, \u00e0 eux ensuite d\u2019en r\u00e9aliser la plus belle \u0153uvre et venir d\u00e9corer ce cadre avec les outils \u00e0 disposition.<\/p>\n","protected":false},"excerpt":{"rendered":"

Internet, les r\u00e9seaux sociaux et la soci\u00e9t\u00e9 de consommation ont boulevers\u00e9 les habitudes de consommation des m\u00e9nages. Alors, les entreprises et leurs marketers, en t\u00eate, ont d\u00fb s\u2019adapter aux changements des besoins des consommateurs. Au point de devenir Data Scientist et de changer radicalement de m\u00e9thode ? L\u2019abondance des outils analytiques Marketer aujourd\u2019hui qu\u2019est-ce que c\u2019est ?<\/p>\n","protected":false},"author":1,"featured_media":61,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-60","post","type-post","status-publish","format-standard","has-post-thumbnail","category-webmarketing"],"yoast_head":"\nLes marketers aujourd'hui : Data scientists ou cr\u00e9atifs ? | Funnel Coffee (le blog)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/funnel.coffee\/blog\/2021\/04\/19\/les-marketers-aujourdhui-data-scientists-ou-creatifs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les marketers aujourd'hui : Data scientists ou cr\u00e9atifs ? | Funnel Coffee (le blog)\" \/>\n<meta property=\"og:description\" content=\"Internet, les r\u00e9seaux sociaux et la soci\u00e9t\u00e9 de consommation ont boulevers\u00e9 les habitudes de consommation des m\u00e9nages. 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